What does it mean to be the Official Timekeeper for a major sport?
Does it mean that Tissot just puts its logo next to the clock and calls it a day?
Far from it.
Tissot has been the Official Timekeeper for a multitude of major sports, including MotoGP, Ice Hockey, Cycling, the International Basketball Association (FIBA) the Fencing World Championships, and others, for many years, and being the Official Timekeeper means that Tissot has the privilege and the responsibility of actually timing each of these sports.
Timing is Critical
The appeal of sports is in the competition, and timing is such an integral part of this that getting it exactly right, time after time, is imperative. Tissot has demonstrated its ability to provide absolute accuracy and has become a trusted partner of some of the world's biggest sports.
Because timing and scoring in these sports demands supreme precision, being the Official Timekeeper is a good match for Tissot. Tissot has earned the right to have its logo and branding on all the timing and scoring materials and featured with the sport's clock on the television feed shown all over the world.
Timing Takes Expertise
Timing these sports is no easy task, when motorcycles can be separated by only thousandths of a second at the finish line, or fencers touch a millisecond apart. But, if it was easy, every company could do it - and only Tissot is the Official Timekeeping partner of these sports.
Timing, scoring and statistics in modern sports is not simply a matter of counting down seconds and tallying positions. Analysis and statistics have come to have a tremendous importance for fans, coaches, athletes, commentators, media and more.
Because timing and scoring in sports demands supreme precision, being the Official Timekeeper is a good match for Tissot
The Swatch Group and its TISSOT brand have concluded a partnership with the City of Bienne in relation to the Tissot Arena stadium complex, as well as with the EHC Bienne and FC Bienne sports clubs. The contract, for a minimum period of 10 years, was signed in the last few days. For TISSOT, the partnership with a modern and attractive double stadium complex, in an excellent location, as well as with the top-flight clubs which play there, is an attractive platfo [...]
Tissot, who has been the Official Timekeeper of a number of rugby events in the past, was chosen for its expertise. Bringing its innovative spirit to the TOP 14, as it did to the RBS 6 Nations by synchonising the in-broadcast and in-stadium timing, Tissot will now develop new timing solutions for the TOP 14. As well as displaying the match time alongside the pitch at all TOP 14 games, new rules from the 2014/15 season mean that the goal-kicker only has one minute of preparation time before th [...]