Primož Roglič is a cycling champion with a unique career path. Born in former Yugoslavia, he began his sporting career as a ski jumper. In 2011, having won several international titles, he decided to swap his skis for a racing bike. The decision paid off: within a few years, the Slovenian champion had joined the world’s elite and won multiple races, including La Vuelta, Liège-Bastogne-Liège and the Tour de Romandie. He has achieved numerous Grand Tour podium finishes and in 2020, was named no.1 road cyclist in the UCI World Ranking. “Time measurement is an essential part of my life and my career. For me, this association with Tissot makes perfect sense.”