Tissot, the number one Swiss Traditional watch brand, will be lending its expertise to the 18th Asian Games Jakarta Palembang 2018 as Official Timekeeper.

Tissot, the number one Swiss Traditional watch brand, will be lending its expertise to the 18th Asian Games Jakarta Palembang 2018 as Official Timekeeper.

At the time when Tissot was founded, there were no such things as logos in Switzerland. The first Swiss law protecting commercial brands was enforced in 1880. That is precisely when the first Tissot logo was registered. It then underwent numerous changes, following the evolution of the brand and accompanying its worldwide growth. Today’s logo, together with the slogan “Swiss watches since 1853”, was registered in 1999.

The first advertising films produced by Tissot were screened in cinemas in the 1940s. The diversity of Tissot markets and target audience meant that, already at that time, films were made in several versions, first with voice-overs in French, English and German, but very soon in a variety of languages, from Spanish to Chinese.

Test

Winning or losing a race depends not only on the skills of the drivers, but also on the performance of the cars. It’s a world where passion, precision and technical innovation are key.
The same goes for the Swiss watch company Tissot, which’s continuous commitment to technical perfection since its foundation in 1853 is encapsulated in its motto of “Innovators by tradition”.

The story between Tissot and car racing began when Harry Zweifel, the 1957 Swiss Champion who was later known as “the Swiss hillclimb specialist” and “Switzerland’s favourite car racer”, sent Tissot a signed photograph in 1958, where he had written: “Meine Tissot ist an jedem Rennen dabei” (“My Tissot is by my side at every race”).
Though they had existed for half a century, car racing competitions became increasingly popular from the 1950s onward.

It is fair to say there is a strong parallel between the evolution of fashion and the collections that Tissot has been creating for women since 1853. Not only can ongoing trends be recognized in the design of Tissot ladies watches through time, the way its watches can be worn are extremely representative of each era and of the evolution of society.
This only shows how Tissot once again shapes the history of fine watchmaking and makes sure, year in, year out, that quality stays trendy.
In the 19th century, Tissot made pocket watches (for men) and pendant-watches (for women).

Pendant-watches were often richly decorated, suspended on a chain or ribbon around the neck.

At the beginning of the 20th Century, the extraordinary development of electricity and its implementation in all areas of daily life leads to the magnetization of watches. Magnetic fields emanating from electric appliances cause the disruption of watches and can even bring them to stop entirely.

In the 1930s, to be able to continue to offer quality watches, Tissot innovates by replacing the steel in regulating organs by materials unaffected by magnetism, leading to the creation of the Tissot Antimagnétique, world’s first non-magnetic wristwatch.