In the 1960s and 70s, the baby-boom generation made youth into a distinct age group, with its own culture and means of expression. For the first time, Tissot created collections for teenagers, including models that were both chic and original. Tissot also explored the possibilities opened up by new materials that were little-used in watchmaking. Synthetic materials, such as fiberglass, gave birth to fun and colorful models. From a technical point of view, they allowed for the creation of a revolutionary movement: the Astrolon. Quartz collections increased in popularity, strengthened by the close collaboration between Tissot and the world of Formula 1: from 1976, the brand partnered with teams such as Ensign, Renault and Lotus, and internationally-renowned racers like Jacky Ickx, Clay Regazzoni, and Mario Andretti.
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