17.02.2020

We are proud to announce that Tissot has been named the Official Timekeeper of the Giro d’Italia and becomes the first Swiss watch brand to be Official Timekeeper of the three Grand Tours of Cycling at the same time, along with the Tour de France and La Vuelta à Espana. 

François Thiébaud, President of Tissot, said: “Tissot is proud to announce that it is becoming Partner and Official Timekeeper of the Giro d’Italia. This is the first time in the world of cycling that a watchmaking brand has been the worldwide partner of the main cycling events. Tissot’s involvement as Partner of big sporting events like the Giro means the beauty and technical capacity of our products will be associated with the emotional values encountered in the sport, in relation to both individual and team performance. Ensuring precise timekeeping also demonstrates the precision of our watches. With these commitments, Tissot is proud of presenting the time beautifully as well as being a timekeeper.”

To celebrate the partnership with Giro d’Italia, Tissot is launching the Tissot Chrono XL Giro d’Italia 2020, a 45 mm diameter chronograph in honour of the first partnership between Tissot and the Giro. There is a racing bike on the chronograph’s second hand, as a reminder of the cycling spirit of this special collection. In addition to details in pink, the Giro’s emblematic colour, the case back is engraved with the Giro d’Italia logo for a touch of exclusivity. The watch comes in a special presentation box dedicated to the event. In addition to the box, the watch has two interchangeable straps.