NBA Superstar Damian Lillard Step into Tissot’s World

Since 1853, Tissot has been rooted in Le Locle, driven by a relentless pursuit of innovation, craftsmanship, and dedication to Swiss watchmaking. To share this legacy and its growing connection to basketball, Tissot welcomed NBA superstar Damian Lillard to its headquarters for an exclusive visit.

NBA Superstar Damian Lillard, wearing a white cap and a white jacket, handling precision watchmaking tools while working on a Tissot watch movement.

Lillard, a nine-time NBA All-Star known for his leadership and clutch performances, explored the brand’s heritage. His meeting marked a meaningful exchange where tradition met ambition, and Dame Time met Swiss Time. The visit strengthened Tissot’s partnership with Lillard and reaffirmed its commitment to basketball as a global partner and catalyst for the sport’s growth in Switzerland, inspiring fans and setting the stage for new stories to unfold.

NBA Superstar Damian Lillard, visiting the archives of the Tissot company and discovering watches that are part of Tissot’s history.

First Pass in Le Locle


The visit began at Tissot’s headquarters, where Damian Lillard was invited to discover the brand from the inside. From the logistics centre to the historical archives and watchmaking workshops, he explored the full scope of Tissot’s operations and met the people behind the watches. For the athlete, it was a chance to connect with Tissot in a different way and witness the craft that keeps the game ticking.


NBA Superstar Damian Lillard, holding up a sign with the number 8 to give a score.

Hoops take over


After immersing himself in the world of Tissot, the energy shifted to the court. Damian Lillard, Sylvain Dolla, Tissot’s CEO, accompanied by Swiss player Kevin Martina and head coach of Swiss Basketball League team Union Neuchâtel, Chad Timberlake, stepped in as judges for the Dunk Contest. Their involvement elevated the moment, creating a unique mix of global influence and Swiss basketball culture, with Tissot at its heart. Their presence made the event truly special, highlighting Tissot’s commitment to growing the game, making basketball more visible, accessible, and engaging for local communities through partnerships with Union Neuchâtel and youth tournaments like the U14 regional teams.

Beyond the spectacle, the moment held personal meaning as Lillard embraced the chance to connect with Swiss fans, bringing the NBA closer to a new community. For the brand, this event was about nurturing the stars of tomorrow. By supporting grassroots initiatives and partnering with Union Neuchâtel, investing in the future of Swiss basketball. Because moments like this ignite ambition, connect worlds, and show that dreams can take root.

DISCOVER THE TISSOT PRX DAMIAN LILLARD



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