Tissot at the NBA Crossover event
Mr. Thiebaud presented star NBA point guard Isaiah Thomas and ESPN anchor Sage Steele with custom Tissot T-Touch Expert Solar watches at the NBA Crossover event.
NBA Crossover is a fan experience that showcases the intersection of the NBA and pop culture, combining art, music, fashion, technology and entertainment, and is free to the public for 3 days during the NBA All-Star Weekend. Within the space, Tissot is showcasing NBA game day fashion with styling by Teiosha George (sister of NBA player, Paul George) and accessorized with a selection of Tissot timepieces. After the gifting, Sage and Isaiah took to the Crossover stage and had a 30 minute interview in front of the crowd that touched on Isaiah’s interest in working with the Tissot brand, as well as his outstanding season, where he is known to go into “Isaiah Time” with a league-leading fourth-quarter scoring average.
- 25.10.2016 - 12.04.2017 Season start
- 19.02.2017 - 19.02.2017 All-Star Game
- 15.04.2017 - 01.06.2017 Playoffs
- 01.06.2017 - 18.06.2017 Finals