In first-ever partnership, Tissot and Tmall sign official Double Eleven Timekeeping M.O.U
Today, Tissot and China’s leading online integrated shopping platform Tmall, signed an official Double Eleven Timekeeping M.O.U (Memorandum of Understanding) at Alibaba headquarters, in Hangzhou.
Both sides will conduct cooperation in various aspects such as timekeeping and marketing promotion during Tmall’s Double Eleven “Global Carnival” period as well as in broader fields in the future. This move makes Tissot the first watch brand that to cooperate with Tmall in timekeeping. It also marks the first time for Tmall to have a professional and official timekeeping partner.
On the day of the event, Tissot President Mr. Francois Thiebaud, Country Manager of Swatch Group China Ms. Susan Chen, Alibaba C.M.O. Mr. Chris Dong and General Manager of Tmall Apparel Ms. Jessica Liu attended the ceremony and signed the M.O.U., expressing their hopes and wishes for broader cooperation between Tissot and Tmall.
Picture : From left to right: Country Manager of Swatch Group China Ms. Susan Chen, Tissot President Mr. Francois Thiebaud, Alibaba CMO Mr. Chris Dong, General Manager of Tmall Apparel Ms. Jessica Liu