Of the four major American sports, basketball is the most followed, loved, practiced and inspiring of all. Countless children and adults play hoops, wear the clothes and dream about dunking across the globe. A major global brand, Tissot has been the official Timekeeper of the NBA since 2015. Following up on its commitment to ambassadors such as the 18-season NBA veteran Tony Parker or Golden State Warriors' Klay Thompson, Tissot deeply believes in the positive team values of the 5 on 5 game, and in its universal appeal.
After having been involved in the fast world of race car driving, Tissot further strengthens its ties in motor sports by identifying itself with MotoGP™ and becoming its Official Timekeeper in 2001. Tissot’s association with the prestigious world events in the technological world of motorcycling reflects the nature of the company and its products, the technique behind its movements, and its desire, like those of the participants in these championships, for ever pushing boundaries in all that they do.