Lee Dong Wook visited picturesque Switzerland, the heart of Swiss watchmaking. During his trip, Lee immersed himself in the Tissot world and the Swiss culture, partaking in an array of activities spread across almost a week.
Tissot, a brand that proudly wears its heritage, once again strikes a balance between tradition and audacious reinterpretation. In an era where what's old becomes new again, the PRX Digital makes its grand entrance.
As the FIBA World Cup 2023 approaches and continuing the story of personalisation that runs through the Tissot collection, a unique FIBA World Cup 2023 edition strap has been designed.
Across the globe, watch lovers and many more were eagerly awaiting Tissot's new additions to its line-up: the PRX 35mm Powermatic 80 now available in enchanting ice blue and radiant gold.