Liu Yifei, Tissot’s Global Ambassador, engraved the beginning of a love story into her memory with one of the Carson Premium watches on her wrist. From then on, her true self writes the next chapter of the urban love story in her own handwriting. At this very moment, she controls the rhythm of love with the urban “beats” of her heart.

The Carson Premium watches are inspired by the vibrant urban charm, collecting every urban love stories round the corner one by one into the magic box of time. This women’s wristwatch projects a sense of exquisiteness with its small case diameter of 30mm. The time markers on the dial are set with eight natural Wesselton diamonds, releasing her every enticing moment as minutes and seconds are ticking by. 

With the Carson premium collection, the true-self aspect of every urban youth is awakened: not to be standardised or defined. Follow your heart and love freely at this very moment.

We were very happy to organize the shooting of the TVC at The Park Lane Hong Kong, a Pullman Hotel and would like to thank them for their hospitality.