Historia

Partnership

Inspired by the 1950's

Tissot, the number one Swiss Traditional watch brand, will be lending its expertise to the 18th Asian Games Jakarta Palembang 2018 as Official Timekeeper.

Partnership

Inspired by the 1950's

Tissot, the number one Swiss Traditional watch brand, will be lending its expertise to the 18th Asian Games Jakarta Palembang 2018 as Official Timekeeper.

History

SWISS QUALITY SINCE 1853

Tissot boasts a rich and fascinating history, starting in the Swiss Jura Mountains, the cradle of Swiss watchmaking: in 1853, Charles-Félicien Tissot and his son Charles-Émile joined forces to set up Tissot in the small town of Le Locle, where it still remains.
Today, Tissot is a company of the Swatch Group, the world’s largest Swiss watch producer and distributor.

From 1853, the beauty and reliability of Tissot timepieces received numerous awards. Tissot has continually been striving for innovation, whether in the technical area or its designs, to birth models which play a key role in watchmaking history, staying true to its slogan "Innovators by tradition".
 
 
 
 

History

A brief history of Tissot logos

At the time when Tissot was founded, there were no such things as logos in Switzerland. The first Swiss law protecting commercial brands was enforced in 1880. That is precisely when the first Tissot logo was registered. It then underwent numerous changes, following the evolution of the brand and accompanying its worldwide growth. Today’s logo, together with the slogan “Swiss watches since 1853”, was registered in 1999.

History

TISSOT ADVERTISING FILMS THROUGH TIME

The first advertising films produced by Tissot were screened in cinemas in the 1940s. The diversity of Tissot markets and target audience meant that, already at that time, films were made in several versions, first with voice-overs in French, English and German, but very soon in a variety of languages, from Spanish to Chinese.

Test

History

THE STORY OF TISSOT AND CAR RACING

Winning or losing a race depends not only on the skills of the drivers, but also on the performance of the cars. It’s a world where passion, precision and technical innovation are key.
The same goes for the Swiss watch company Tissot, which’s continuous commitment to technical perfection since its foundation in 1853 is encapsulated in its motto of “Innovators by tradition”.

History

TISSOT WATCHES CHOSEN BY DRIVERS

The story between Tissot and car racing began when Harry Zweifel, the 1957 Swiss Champion who was later known as “the Swiss hillclimb specialist” and “Switzerland’s favourite car racer”, sent Tissot a signed photograph in 1958, where he had written: “Meine Tissot ist an jedem Rennen dabei” (“My Tissot is by my side at every race”).
Though they had existed for half a century, car racing competitions became increasingly popular from the 1950s onward.

History

TREASURED BY LADIES SINCE 1853

It is fair to say there is a strong parallel between the evolution of fashion and the collections that Tissot has been creating for women since 1853. Not only can ongoing trends be recognized in the design of Tissot ladies watches through time, the way its watches can be worn are extremely representative of each era and of the evolution of society.
This only shows how Tissot once again shapes the history of fine watchmaking and makes sure, year in, year out, that quality stays trendy.
In the 19th century, Tissot made pocket watches (for men) and pendant-watches (for women).

Partnership

Pendant-watches were often richly decorated, suspended on a chain or ribbon around the neck.

History

THE STORY OF TISSOT AND NON-MAGNETISM

At the beginning of the 20th Century, the extraordinary development of electricity and its implementation in all areas of daily life leads to the magnetization of watches. Magnetic fields emanating from electric appliances cause the disruption of watches and can even bring them to stop entirely.

Partnership

In the 1930s, to be able to continue to offer quality watches, Tissot innovates by replacing the steel in regulating organs by materials unaffected by magnetism, leading to the creation of the Tissot Antimagnétique, world’s first non-magnetic wristwatch.