Tissot unveils a collaboration with 7x NBA All-Star Damian Lillard, also known as Dame D.O.L.L.A. on the music scene. The PRX Damian Lillard Special Edition combines the brand’s expertise through an automatic edition of its iconic watch, with Damian’s signature style. Priced within reach, this collaboration embodies both Tissot's and Lillard's commitment to making greatness attainable.

The synergy between the Swiss brand story and Damian’s values is unmistakable. Both went through a singular and obstacle-filled journey to the pursuit of success through dedication and time. The PRX Damian Lillard Special Edition is the manifestation of a shared philosophy.

Damian Lillard shared “Tissot and I share a common belief - greatness can be for everyone.” He adds “Creating this signature PRX watch with Tissot has been an incredible experience. What I love about the PRX collection is its sleek design paired with the Swiss watch quality we all know, but still comes at a price that's fair. A watch that speaks to my style and values - high quality, down-to-earth, and inclusive. It's about bringing top-notch Swiss craftsmanship experience to every wrist, not just the privileged few.”

Signature Twist on the Wrist

This creation blends the well-known features of the PRX Powermatic 80 with unique elements that reflect Lillard's personality and career. Based on the gold PVD model variant, this special edition boasts a distinct black dial embossed with the number '0', a nod to Lillard's jersey number, creating a backdrop that's both fresh and personal. The second hand features Damian’s monogram, a subtle yet meaningful change.

The flange of the watch reveals more personal details, with each quadrant telling a part of Lillard's story. 'DAME' and 'TIME' adorn the top left and right corners respectively, synonymous with Lillard's on-court moniker and clutch performances. The bottom right corner, marked 'DDKK', is a heartfelt homage to his family: Damian, Damian Lamonte Ollie, Kali Emma Lee, and Kalii Laheem. The bottom left corner boldly states 'YKWTII', an acronym for 'You Know What Time It Is', setting the stage for those iconic 'Dame Time' moments.

The transparent caseback offers a unique visual: the famous 'Dame Time' celebration. This element adds a layer of depth and narrative to the watch, making it not just a timepiece but a story on the wrist.

Different, but still the same

The PRX Powermatic 80 Gold PVD is encased in a 40 mm diameter gold-PVD body, adorned with polished and satin finishes. The watch features a sapphire crystal front and a mineral glass back, ensuring durability and clarity. With water resistance up to 100 meters and an engraved crown, it’s designed for both style and function. Inside, the Powermatic 80 calibre powers the watch, boasting an 80-hour reserve, with a precision movement including a Nivachron™ balance hairspring, mirrors the exceptional performance and reliability akin to Damian's on-court prowess.

The special edition dial, like it’s regular version, is adorned with indices and baton hands coated in Super-LumiNova®, always guarantees readability. The gold-PVD bracelet features a single link with an interchangeable system, so it can be switched for a rubber or leather strap in a flash, reflecting the ease with which Dame smoothly transitions from his courtside action to the music scenes, shining both on the basketball court or in the studio. Finally, the triple-blade folding clasp allows for security and ease-of-use.

Everyone knows what time it is.

It's finally Lillard Time. The collaboration between the Swiss brand and its NBA ambassador takes a fan's favourite and offers a version that's as high quality as it is full of personal anecdotes. It may appeal to watch fans in general, but it will also be a unique timepiece for those who support Damian and his values. To celebrate a career that commands respect through its dedication, Tissot crafted a special timepiece for a player who is even more so. It's about Dame Time.