THE TISSOT BOUTIQUE IN LONDON'S COVENT GARDEN DISTRICT OPENS ITS DOORS

January 15, 2024, marks the opening of the first Tissot boutique in the UK, located in London's Covent Garden district.

The new Tissot boutique is located at 7 James Street, in the dynamic and historic Covent Garden district, one of London's most emblematic shopping destinations. In a modern and welcoming atmosphere, the boutique presents all the brand's new collections and flagship models and offers visitors a new shopping experience.

Customers around the world will immediately recognize the unmistakable identity of the Swiss brand, watchmaker since 1853, by its design codes, identical to those of the boutiques in Rome, Osaka, Frankfurt, and Paris. The boutique's interior, characterized by high-quality furniture with a modern and clear structure, and the combinations of different materials, creates a personal yet professional environment that reflects the Tissot spirit.

A central and sophisticated element of the new Tissot boutique concept, the Safe Tissot Tresor invites visitors with its recognizable shape and mysterious doors to discover with amusement the wide range of watches available. There's also a small Tissot workshop, dedicated to customer service, and numerous displays showcasing the brand's classic collections, as well as more recent ones such as PRX, Seastar, Sideral or T-Touch Connect.

The first boutique in the UK, the Covent Garden district boutique is ready to welcome you today.