Tissot Magazine

Discover our latest news

Tissot Désir Moonphase: A new interpretation guided by the rhythm of the lunar cycle

Tissot places the moon at the centre of the Désir collection, unveiling a new interpretation guided by the rhythm of the lunar cycle.

Tissot Expands its Cycling Universe with the PR 100 Tour de France 2026 Special Edition and PR 100 Cycling Edition

For decades, Tissot has been closely intertwined with the world of cycling, a discipline defined by relentless challenges and split-second precision.

The Tissot Seastar 2000 Professional

The Tissot Seastar 2000 Professional: Five New Editions Redefining Performance

Building on Tissot’s heritage in crafting reliable and performance-driven water-resistant watches, the Tissot Seastar 2000 Professional returns with a new wave of references, reaffirming its place as the most advanced expression of the line.

Inside the Making of a Tissot Watch

Watches are built through a sequence of precise manufacturing steps, from initial design to final assembly, carried out across different regions of Switzerland.

Tissot Pinarello

The Tissot Pinarello Special Edition: Where Swiss Precision Meets Italian Performance

For the first time, Tissot and Pinarello blend their universes, pairing over 170 years of Swiss horological savoir-faire with the Italian legacy of the renowned performance bicycle manufacturer.

The New Tissot Gentleman: Refined Proportions for Modern Life

Following the success of the Tissot Gentleman in 40 mm, Tissot expands its portfolio of contemporary timepieces with the introduction of a new model in 38 mm, a new interpretation of everyday sophistication.

Introducing the New Tissot Visodate: A Classic Reimagined

The new Tissot Visodate editions continue a story that began in 1954, when Tissot introduced one of its first watches to feature an integrated date display, a detail that felt intuitive, modern, and naturally connected to the overall design.

Two models of the SRV on top of the other

Tissot SRV: A New Chapter of Confidence and Character

Following the successful debut of the Tissot SRV, created as a tribute to women who navigate life on their own terms, Tissot now enriches the collection with three new references.

Campaign visual depicting a motorcycle in a cloud of orange dust

Tissot Unveils Five New T-Race Models Driven by Pure Performance

Tissot expands its T-Race line with five new references that channel the rhythm of racing into precise, modern watchmaking.

Tissot and Quincy Miller Craft a Collective Artwork for NBA All-Star 2026

At the heart of this year’s NBA All-Star celebration, Tissot unveils a bold artistic activation at the intersection of time, basketball and contemporary culture.

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Official Timekeeper of the NBA & WNBA

Official Timekeeper of the Tour de France

MotoGP Official Timekeeper