Tissot Magazine

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Inside the Making of a Tissot Watch

Watches are built through a sequence of precise manufacturing steps, from initial design to final assembly, carried out across different regions of Switzerland.

Tissot Pinarello

The Tissot Pinarello Special Edition: Where Swiss Precision Meets Italian Performance

For the first time, Tissot and Pinarello blend their universes, pairing over 170 years of Swiss horological savoir-faire with the Italian legacy of the renowned performance bicycle manufacturer.

The New Tissot Gentleman: Refined Proportions for Modern Life

Following the success of the Tissot Gentleman in 40 mm, Tissot expands its portfolio of contemporary timepieces with the introduction of a new model in 38 mm, a new interpretation of everyday sophistication.

Introducing the New Tissot Visodate: A Classic Reimagined

The new Tissot Visodate editions continue a story that began in 1954, when Tissot introduced one of its first watches to feature an integrated date display, a detail that felt intuitive, modern, and naturally connected to the overall design.

Two models of the SRV on top of the other

Tissot SRV: A New Chapter of Confidence and Character

Following the successful debut of the Tissot SRV, created as a tribute to women who navigate life on their own terms, Tissot now enriches the collection with three new references.

Campaign visual depicting a motorcycle in a cloud of orange dust

Tissot Unveils Five New T-Race Models Driven by Pure Performance

Tissot expands its T-Race line with five new references that channel the rhythm of racing into precise, modern watchmaking.

Tissot and Quincy Miller Craft a Collective Artwork for NBA All-Star 2026

At the heart of this year’s NBA All-Star celebration, Tissot unveils a bold artistic activation at the intersection of time, basketball and contemporary culture.

Tissot PRC 100 Solar watch standing aginst a city skyline

Tissot Expands the PRC 100 Solar Collection with New Editions

Tissot unveils fresh new editions of the PRC 100 Solar collection, continuing the story of a watch that unites technical innovation with the rhythm of light.

Moritz and Franz Wagner Posing for Tissot

Moritz and Franz Wagner Join the Tissot Family

Tissot is proud to welcome German basketball brothers Moritz and Franz Wagner to its family of brand ambassadors.

Focus on the Tissot RockWatch held by a watchmaker, highlighting its details and finish.

RockWatch: The Art of Crafting Watches from Stone

Innovation has long shaped Tissot’s approach to watchmaking. Drawing inspiration from nature, the Swiss landscape, and its own heritage, the brand has continually challenged the boundaries of traditional design through material experimentation.

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