Tissot, A Story That Starts in Le Locle
High in the Jura Mountains, where forests meet the sky and time seems to slow, lies a town with a heart that beats to the rhythm of watches, Le Locle.
It was here, in 1853, that the Tissot family began a story shaped by perseverance. From the lower floors of a family home, they created a vision rooted in authenticity guided by a mindset were tradition fuels evolution, the mark of a true innovator.
Through the years, Tissot has remained close to its roots, a connection beautifully expressed in 2003 with the creation of the Le Locle watch, unveiled to mark the brand’s 150th anniversary. Inspired by the town’s iconic church clock, the collection is a tribute to where it all began. The Roman numerals, Clous de Paris dial, and refined case silhouette reflect the heritage and character of Le Locle, while the town’s name, inscribed in italics, serves as a reminder to stay true to who you are.
Like the landscape that changes with the seasons, the Le Locle collection continues to evolve. In 2024, it returned with two distinct expressions: one model features a fluted 18k rose gold bezel engraved with the Poinçon de Maître, a hallmark of Swiss excellence, while the other introduces a deep green dial. On the women’s version, twelve shimmering diamond indexes replace the Roman numerals, adding a delicate interplay of light. Each detail tells a story.
Innovation has always been part of Tissot’s DNA, a quiet force that pushes the brand forward. In the 1930’s, Tissot made history with the creation of the first anti-magnetic watch, setting a new benchmark for reliability. Today, that same pioneering mindset lives on inside the latest Le Locle models.
Each watch is equipped with Nivachron™ balance spring technology, a cutting-edge advancement that protects the movement from magnetic fields, temperature shifts, shocks, and the passage of time itself. A see-through case back reveals the precise mechanics within.
For those seeking even greater accuracy, the gent’s model with an 18k gold bezel carries COSC certification, an official mark of Swiss chronometric excellence. In every way, this timepiece carries forward the legacy that has defined Tissot for generations.
To wear a Le Locle is to carry the story of a town shaped by its people and their unwavering craft. It’s a tribute to the patience, skill, and pride that go into creating something meaningful. Because from a small town in the Swiss mountains, a global story began and it continues to inspire those who move and focus forward.
