It goes without saying that the Swiss Made label is one of our core values alongside tradition, precision and innovation. So it is not surprising that Tissot gladly supports and promotes projects that share its values. Tissot has been involved in Swiss Alpine tourism and Switzerland’s mountain scenery for many years through various partnerships. It partners the Swiss Alpine Club (SAC), with whom it shares an allegiance to tradition, as well as the ever-innovative Jungfrau railways. Tissot itself boosted this pursuit of innovation by supporting the First Cliff Walk by Tissot, in Grindelwald. The brand has an equally innovative presence on Glacier 3000, where Tissot has put its name to the world’s first suspension bridge linking two summits: Peak Walk by Tissot.