Tissot Magazine

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The New Tissot Gentleman: Refined Proportions for Modern Life

Following the success of the Tissot Gentleman in 40 mm, Tissot expands its portfolio of contemporary timepieces with the introduction of a new model in 38 mm, a new interpretation of everyday sophistication.

Introducing the New Tissot Visodate: A Classic Reimagined

The new Tissot Visodate editions continue a story that began in 1954, when Tissot introduced one of its first watches to feature an integrated date display, a detail that felt intuitive, modern, and naturally connected to the overall design.

Campaign visual depicting a motorcycle in a cloud of orange dust

Tissot Unveils Five New T-Race Models Driven by Pure Performance

February 26, 2026

Tissot expands its T-Race line with five new references that channel the rhythm of racing into precise, modern watchmaking.

Tissot and Quincy Miller Craft a Collective Artwork for NBA All-Star 2026

February 15, 2026

At the heart of this year’s NBA All-Star celebration, Tissot unveils a bold artistic activation at the intersection of time, basketball and contemporary culture.

Tissot PRC 100 Solar watch standing aginst a city skyline

Tissot Expands the PRC 100 Solar Collection with New Editions

January 22, 2026

Tissot unveils fresh new editions of the PRC 100 Solar collection, continuing the story of a watch that unites technical innovation with the rhythm of light.

Moritz and Franz Wagner Posing for Tissot

Moritz and Franz Wagner Join the Tissot Family

January 15, 2026

Tissot is proud to welcome German basketball brothers Moritz and Franz Wagner to its family of brand ambassadors.

Focus on the Tissot RockWatch held by a watchmaker, highlighting its details and finish.

RockWatch: The Art of Crafting Watches from Stone

January 13, 2026

Innovation has long shaped Tissot’s approach to watchmaking. Drawing inspiration from nature, the Swiss landscape, and its own heritage, the brand has continually challenged the boundaries of traditional design through material experimentation.

Close-up of the Tissot Powermatic 80 mechanical movement, showing the precise details of the gears and the metallic finish of the mechanism.

A game-changing watch movement: the Powermatic 80

December 9, 2025

Tissot revolutionised the watch industry in 2013 with the Powermatic 80 movement, which offers a breathtaking power reserve of up to 80 hours and unparalleled precision. Tissot has transcended the conventional 42-hour power reserve, setting impressive standards in watchmaking.

Early 1900s Tissot watch finishing workshop in Le Locle, with workers assembling components and belt-driven machines overhead.

Tissot, A Story That Starts in Le Locle

December 1, 2025

High in the Jura Mountains, where forests meet the sky and time seems to slow, lies a town with a heart that beats to the rhythm of watches, Le Locle.

Vintage Tissot watch with black leather strap and steel case.

November 19, 2025

Watches carry fragments of our lives, they are the guardians of memory, connection, and time itself. From milestones celebrated to ordinary days, they hold meaning beyond their mechanisms.

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