Tissot Magazine

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Tissot Expands its Cycling Universe with the PR 100 Tour de France 2026 Special Edition and PR 100 Cycling Edition
July 1, 2026
For decades, Tissot has been closely intertwined with the world of cycling, a discipline defined by relentless challenges and split-second precision.
The Tissot Seastar 2000 Professional
The Tissot Seastar 2000 Professional: Five New Editions Redefining Performance
June 16, 2026
Building on Tissot’s heritage in crafting reliable and performance-driven water-resistant watches, the Tissot Seastar 2000 Professional returns with a new wave of references, reaffirming its place as the most advanced expression of the line.
Tissot Pinarello
The Tissot Pinarello Special Edition: Where Swiss Precision Meets Italian Performance
April 10, 2026
For the first time, Tissot and Pinarello blend their universes, pairing over 170 years of Swiss horological savoir-faire with the Italian legacy of the renowned performance bicycle manufacturer.
The New Tissot Gentleman: Refined Proportions for Modern Life
March 31, 2026
Following the success of the Tissot Gentleman in 40 mm, Tissot expands its portfolio of contemporary timepieces with the introduction of a new model in 38 mm, a new interpretation of everyday sophistication.
Introducing the New Tissot Visodate: A Classic Reimagined
March 17, 2026
The new Tissot Visodate editions continue a story that began in 1954, when Tissot introduced one of its first watches to feature an integrated date display, a detail that felt intuitive, modern, and naturally connected to the overall design.
Campaign visual depicting a motorcycle in a cloud of orange dust
Tissot Unveils Five New T-Race Models Driven by Pure Performance
February 26, 2026
Tissot expands its T-Race line with five new references that channel the rhythm of racing into precise, modern watchmaking.
Case back of the Tissot Supersport NBA Special Edition, engraved with the All Star 2026 Los Angeles logo
Tissot and Quincy Miller Craft a Collective Artwork for NBA All-Star 2026
February 15, 2026
At the heart of this year’s NBA All-Star celebration, Tissot unveils a bold artistic activation at the intersection of time, basketball and contemporary culture.
Tissot PRC 100 Solar watch standing aginst a city skyline
Tissot Expands the PRC 100 Solar Collection with New Editions
January 22, 2026
Tissot unveils fresh new editions of the PRC 100 Solar collection, continuing the story of a watch that unites technical innovation with the rhythm of light.
Moritz and Franz Wagner Posing for Tissot
Moritz and Franz Wagner Join the Tissot Family
January 15, 2026
Tissot is proud to welcome German basketball brothers Moritz and Franz Wagner to its family of brand ambassadors.
Focus on the Tissot RockWatch held by a watchmaker, highlighting its details and finish.
RockWatch: The Art of Crafting Watches from Stone
January 13, 2026
Innovation has long shaped Tissot’s approach to watchmaking. Drawing inspiration from nature, the Swiss landscape, and its own heritage, the brand has continually challenged the boundaries of traditional design through material experimentation.
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