There is a strong parallel between the evolution of fashion and the watches that Tissot has been creating for women since 1853.
In the 19th century, Tissot pendant watches were often richly decorated. Tissot counted famous women among its clients, like the French actress Sarah Bernhardt, who bought an exquisite pendant watch when visiting the Universal Exhibition in Paris in 1900.
From the early 20th Century, Tissot also created wristwatches, well before the inter-war years and the heyday of this new type of watch.
In the 1940s and 1950s, through its wide range of models for all tastes, ages and occasions (for sport, for work or perfect for the evening), the brand spoke particularly to the ‘woman of today’.
It gained recognition from celebrities: in 1921, Queen Elisabeth of Belgium placed a special order; in 1947, world-acclaimed singer Carmen Miranda fell for a luxurious Tissot jewel watch set with a dazzling aquamarine and diamonds.
In the 1960s and 1970s, the brand still offered small precious timepieces…
… some in gold and with diamonds or with faceted crystal, and some automatic or water-resistant, rather indicated for sport.
At the end of the 1960s, specific models for the young were created. Their design bore witness to the influence of fashion.
Furthermore, always on the lookout for the newest trends, Tissot worked closely with international designers – like Pekka Piekäinen, who created the Tissot Design watch.
Nevertheless, the gold collection continued to strive.
In the 1980s, Tissot developed its quartz collection.
It also designed watches for both men and women, reducing boundaries between genders, like the Tissot TwoTimer, offering seven functions operated via a single crown…
… the Tissot RockWatch, the world’s first watch made of stone…
…the Tissot PearlWatch…
…the Tissot WoodWatch…
…or the Tissot Sottsass, in collaboration with famous designer Ettore Sottsass.
In 1999, a few years before the digital fever, Tissot came up with the first tactile watch, the Tissot T-Touch, with six functions activated with the tip of the finger.
The brand also creates ultra-feminine pieces, like the Tissot T-Collection or the Tissot Precious Flower, which opened like a flower.