Tissot Debuts Its First Canadian Boutique In Montreal
Swiss watchmaker Tissot, renowned for its precision, innovation, and timeless design, is proud to announce the opening of its first Canadian boutique located on the Sainte-Catherine Street level at the Montreal Eaton Centre.
The new store represents a key milestone in the brand’s North American expansion, offering visitors an immersive and elevated retail experience in the heart of downtown Montreal.
Spanning approximately 650 square feet, the boutique introduces a contemporary retail layout designed to showcase the brand’s iconic collections. The space also features a vaulted display concept, on-site L’Atelier services for expert watch repair, maintenance, and restoration, as well as an interactive hologram presentation.
Additionally, guests can enjoy a personalized in-store experience guided by knowledgeable Tissot Ambassadors, offering expert service and tailored insights into each timepiece. The boutique will also offer first access to new product launches, alongside an opportunity to explore coveted collections, including the Tissot Limited Edition RockWatch, the Tissot PRX UFO Robot Grendizer (50th Anniversary), Tissot NBA Supersport Chrono, Tissot PRC100 Solar, Tissot MotoGP, and the full Tissot PRX collection.
Designed as a reflection of the brand’s heritage, the Montreal location embodies Tissot’s commitment to a gold-standard brand experience. With shared French roots, Tissot originating in Le Locle, Switzerland, and Montreal’s strong Francophone culture, the city was a natural choice for the brand’s first Canadian boutique, deepening engagement with Tissot’s heritage and craftsmanship.
Guided by the philosophy of “Innovators by Tradition,” Tissot balances its rich heritage with forward-thinking design, encouraging customers to focus forward, celebrate individuality, and choose their own path in life. Through long-standing partnerships with global sports events and brand ambassadors, the brand continues to feel dynamic and relevant, while staying true to its Swiss heritage since 1853.
