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Tissot Magazine

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The New Tissot Gentleman: Refined Proportions for Modern Life
March 31, 2026
Following the success of the Tissot Gentleman in 40 mm, Tissot expands its portfolio of contemporary timepieces with the introduction of a new model in 38 mm, a new interpretation of everyday sophistication.
Introducing the New Tissot Visodate: A Classic Reimagined
March 17, 2026
The new Tissot Visodate editions continue a story that began in 1954, when Tissot introduced one of its first watches to feature an integrated date display, a detail that felt intuitive, modern, and naturally connected to the overall design.
Two models of the SRV on top of the other
Tissot SRV: A New Chapter of Confidence and Character
March 8, 2026
Following the successful debut of the Tissot SRV, created as a tribute to women who navigate life on their own terms, Tissot now enriches the collection with three new references.
Campaign visual depicting a motorcycle in a cloud of orange dust
Tissot Unveils Five New T-Race Models Driven by Pure Performance
February 26, 2026
Tissot expands its T-Race line with five new references that channel the rhythm of racing into precise, modern watchmaking.
Case back of the Tissot Supersport NBA Special Edition, engraved with the All Star 2026 Los Angeles logo
Tissot and Quincy Miller Craft a Collective Artwork for NBA All-Star 2026
February 15, 2026
At the heart of this year’s NBA All-Star celebration, Tissot unveils a bold artistic activation at the intersection of time, basketball and contemporary culture.
Tissot PRC 100 Solar watch standing aginst a city skyline
Tissot Expands the PRC 100 Solar Collection with New Editions
January 22, 2026
Tissot unveils fresh new editions of the PRC 100 Solar collection, continuing the story of a watch that unites technical innovation with the rhythm of light.
Moritz and Franz Wagner Posing for Tissot
Moritz and Franz Wagner Join the Tissot Family
January 15, 2026
Tissot is proud to welcome German basketball brothers Moritz and Franz Wagner to its family of brand ambassadors.
Focus on the Tissot RockWatch held by a watchmaker, highlighting its details and finish.
RockWatch: The Art of Crafting Watches from Stone
January 13, 2026
Innovation has long shaped Tissot’s approach to watchmaking. Drawing inspiration from nature, the Swiss landscape, and its own heritage, the brand has continually challenged the boundaries of traditional design through material experimentation.
Close-up of the Tissot Powermatic 80 mechanical movement, showing the precise details of the gears and the metallic finish of the mechanism.
A game-changing watch movement: the Powermatic 80
December 9, 2025
Tissot revolutionised the watch industry in 2013 with the Powermatic 80 movement, which offers a breathtaking power reserve of up to 80 hours and unparalleled precision. Tissot has transcended the conventional 42-hour power reserve, setting impressive standards in watchmaking.
Early 1900s Tissot watch finishing workshop in Le Locle, with workers assembling components and belt-driven machines overhead.
Tissot, A Story That Starts in Le Locle
December 1, 2025
High in the Jura Mountains, where forests meet the sky and time seems to slow, lies a town with a heart that beats to the rhythm of watches, Le Locle.
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