Sports Partnerships

Of the four major American sports, basketball is the most followed, loved, practiced and inspiring of all. Countless children and adults play hoops, wear the clothes and dream about dunking across the globe. A major global brand, Tissot has been the official Timekeeper of the NBA since 2015. Following up on its commitment to ambassadors such as the 18-season NBA veteran Tony Parker or Golden State Warriors' Klay Thompson, Tissot deeply believes in the positive team values of the 5 on 5 game, and in its universal appeal.

Tissot has joined forces with A.S.O. in running cycling events all over the world. The Swiss watchmaker lends its expertise to all the major races on the calendar. In a sport where every second counts, relying on an extremely high-quality timekeeper is essential. Tissot shares the same values as A.S.O. in this regard and the same values in terms of standards, precision and performance. This partnership means Tissot can draw in a large number of cycling enthusiasts committed to endurance and performance.

Cycling is one of the sports that Tissot has been most involved in, as it has been associated with various cycling events for the past 50 years. The brand had already been Official Timekeeper of the Tour de France from 1988 to 1992. Proud of its Swiss roots, Tissot got further involved in 1995 by joining forces with the Union Cycliste Internationale. Since then, Tissot has been the Official Timekeeper of Road, Track, Mountain Bike and BMX Cycling World Championships and Tissot UCI Track Cycling World Cup.

The image fit with Superbike presents Tissot products in the right context. Tissot had already been Official Timekeeper of MotoGP™ for more than a decade. In 2011, Tissot extends its alliance with the world of speed and becomes sponsor of another major motorcycling World Championship, World Superbike. This is a category which brings motorcycling fans the link between great motorcycling champions and the public, through the racing of production, rather than prototype machines.

Rough, tough, but a French gentleman's game. France's premium league of Rugby XV, comprised of it 14 top teams, is a staple of « ovalie », the nickname for the southwest quarter of the country, where rugby is a way of life. Itself deeply rooted in its own region of the Swiss Jura, Tissot is Official Timekeeper of Top 14, providing the league with an innovative, synchronized timing solution for all referees and public display. Tissot's heartfelt association with Top 14 stems from a kinship with the game's required precision, determination and coordination of a wide set of skills.

Ice courses through their veins, and yet they are on fire. All Swiss eyes are on ice hockey players as the game is a national point of pride and passion. A global brand with a deep, 166-year mooring in its home town of Le Locle, Tissot has been an ardent supporter of ice hockey for ages. This evergreen relationship is embodied by a sponsoring agreement with the Swiss Ice Hockey Federation. It makes Tissot a ubiquitous sponsor in dozens of ice rings, events, tournaments, as well as the country's junior league, National and Swiss league teams.