Since its birth in the early 1980s, the best-selling Tissot PR 100 has remained true to its name: precise ("P"), robust ("R") and water-resistant up to a pressure of 10 bar (100 m). Bringing together the best features of Tissot watches, the new design offers a large dial thanks to the narrow bezel, combined with finesse and elegance.

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It goes without saying that the Swiss Made label is one of our core values alongside tradition, precision and innovation. So it is not surprising that Tissot gladly supports and promotes projects that share its values. Tissot has been involved in Swiss Alpine tourism and Switzerland’s mountain scenery for many years through various partnerships. It partners the Swiss Alpine Club (SAC), with whom it shares an allegiance to tradition, as well as the ever-innovative Jungfrau railways. Tissot itself boosted this pursuit of innovation by supporting the First Cliff Walk by Tissot, in Grindelwald. The brand has an equally innovative presence on Glacier 3000, where Tissot has put its name to the world’s first suspension bridge linking two summits: Peak Walk by Tissot.