Tissot Magazine

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Early 1900s Tissot watch finishing workshop in Le Locle, with workers assembling components and belt-driven machines overhead.

Tissot, A Story That Starts in Le Locle

High in the Jura Mountains, where forests meet the sky and time seems to slow, lies a town with a heart that beats to the rhythm of watches, Le Locle.

Vintage Tissot watch with black leather strap and steel case.

Watches carry fragments of our lives, they are the guardians of memory, connection, and time itself. From milestones celebrated to ordinary days, they hold meaning beyond their mechanisms.

The Tissot PRX Titanium in 38mm

A Universe of Its Own

The PRX draws its inspiration from a Tissot design first introduced in 1978. With its angular silhouette, it quickly became a symbol. Reintroduced in 2021, the PRX returned as a defining chapter in Tissot’s ongoing story.

Front of the boutique

Tissot Debuts First Florida Boutique at Sawgrass Mills

Tissot is proud to announce the opening of its newest boutique at Sawgrass Mills in Sunrise, Florida.

Close-up of the dial of the Tissot PRX 38mm Titan watch on a neutral grey background

The Art of Material Innovation: PRX Powermatic 80 in Titanium and Damascus Steel

Tissot revisits its classic PRX collection with three new 38mm automatic editions, crafted in striking new materials.

Illustration image of the sapphire crystal creation of a Tissot watch.

The Precision Within

Tissot’s savoir-faire is a legacy, passed from one generation of watchmakers to the next, shaped by years of experience and the expertise that only time can refine.

Tissot Classic Dream Powermatic 80 watch, silver dial with gold indices, two-tone steel and gold case and bracelet, on a red background.

Tissot Classic Dream Powermatic 80: A Swiss Automatic for Every Wrist

Tissot expands its Classic Dream collection, now featuring the exceptional Powermatic 80 movement for the first time. This milestone is also marked by the fact that it is making a Swiss automatic watch more accessible than ever.

Two Tissot Ballade COSC watches with steel bracelets, silver and blue dials, presented as a duo on a gradient red background.

Ballade COSC: Shaped by Time, Certified by Precision

Born in 1853, Tissot has shaped time through creations that defined generations. From the open seas with the Seastar to the retro allure of the PRX, and the racing spirit of the PR 516, the brand has introduced designs that became symbols of their era, creations that continue writing new chapters as time moves forward.

Close-up of the dial on the Tissot PRX UFO Robot Grendizer 50th Anniversary 40mm

A Comet of Nostalgia, Returns from the Stars: PRX Grendizer 50th anniversary

In tribute to the 50th anniversary of UFO Robot Grendizer, created by Go Nagai in 1975 the PRX Grendizer 50th Anniversary Special Edition lands. This cosmic homage limited to 1975 pieces, marks the return of a hero who has journeyed through time and memory.

Case of the Tissot Rockwatch embedded in the snowy rock of the Swiss Jungfrau mountain, with snow resting on the case and on the peaks in the background.

The RockWatch Returns: Carved from the Heart of the Alps

When seasons shift and snow begins to melt, the land reveals what the years have hidden: traces of the past, shaped by nature, waiting to be seen again. It is in this quiet moment of return that the Tissot RockWatch makes its way back into the light, born from the granite of the Swiss Alps and from an era when Tissot dared to shape time from stone.

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