Tissot Debuts First Florida Boutique at Sawgrass Mills
Tissot is proud to announce the opening of its newest boutique at Sawgrass Mills in Sunrise, Florida.
This marks an exciting milestone as this is the first Tissot boutique in Florida and the fourth in the United States, further expanding the brand’s retail footprint across the country.
Strategically located near one of the mall’s main entrances, the 708-square-foot space offers an impressive showcase of Tissot’s signature collections. From the iconic PRX, to the bold Seastar, the cutting-edge T-Touch Connect Solar, the sophisticated Desir, and the highly anticipated PRC 100 Solar. Together, these creations invite visitors to explore a full range of timepieces that combine masterful craftsmanship with contemporary design, bringing a touch of Swiss charm to the vibrant landscape of Florida.
Inside the boutique, guests are able to explore these collections through a premium in-store experience with knowledgeable brand specialists on hand to guide them through Tissot’s rich heritage and product offerings.
Boutique Concept
The store offers a contemporary yet cozy atmosphere, where immersive watch presentations bring the Tissot story to life. The space features Tissot’s signature colors (black, red, and white) alongside a variety of materials and design elements that create visual contrast and depth. This thoughtful composition not only reflects the brand’s identity but also elevates the customer’s journey.
A standout feature of the store is the interactive Buzzer Beater Game, where visitors can test their basketball skills on a large screen in a virtual free throw challenge. Players race against the clock to see how many virtual shots they can score before time runs out, bringing the thrill of the court straight into the boutique for an unforgettable moment.
These dynamic elements draw guests into the world of Tissot, where every detail is crafted to inspire. From the exciting Buzzer Beater shooting game to the discovery of a timepiece that feels uniquely personal, the store is a space where interaction, emotion, and design come together in a way that resonates long after the visit.
